Infinite Insights with Emily McGonigle

Written by Emily McGonigle
Website | Instagram

Anyone who knows me, knows that I hate presets and filters… and Infinite Color Panel is neither of those things.

Most presets are sold with a tagline like, “edit your photos just like me”, but the fact of the matter is: That’s false advertisement. Most hopeful photographers who purchase presets with that mindset will never make photos that looks like the sample images. Even though they may be able to edit the same way, they may not light the same way, they may not photograph their subjects the same way, or they may lack the same nuances as the photographer selling the presets. I also dislike presets because I truly believe that it limits photographers’ work and the potential they have to make their work their own. Presets and filters limits the diversity of the work out there in the world.

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Infinite Color Panel doesn’t promise that my photos will look like another photographer’s work; it promises that my images will look like MY work.

Before using Infinite Color Panel, I manually color graded each of my images. Sometimes, when working with an image, I could see in my mind where I wanted the image to end up, but it was hard to translate it into being. As a result I would spend hours messing with colors and adjustment layers to finally land on what I wanted. Other times, I’d sit down to an image and have NO idea which direction I wanted to take it. Infinite Color Panel helps me with both of those issues.

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If I’m unsure of exactly which direction I want to take an image, all I have to do is click the “Create” button, until I see something that is close to what I’m envisioning. Then I adjust each layer and push them in a direction that results in my personal style and color grading. Unlike applying a preset, which would yield the same result every time, it randomizes each adjustment layer to work with each other in a complimentary way. Infinite Color Panel uses the same adjustment layers that I would use while manually color grading, so I understand how they all work individually. Rather than wasting time setting up layers and making those adjustments from scratch, Infinite Color offers a shortcut for me by setting up the layers and getting me to a close starting point to what I see in my head.

Another thing that I really love about Infinite Color is the fact that when I know what I want to do with the image I’m working on, I can apply each adjustment layer individually through Infinite Color, and shuffle them as needed, which gives me finer control over how the color is built up.

I’m really pleased with how well Infinite Color works, and how much more efficient it makes my workflow. It was well worth every penny and I’m looking forward to using it more in the future!

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Have you tried the panel yet? We'd love to see your creations! Get in touch on Instagram @infinitecolorpanel or the Facebook Infinite Color Panel group and show us your work.

If you haven't tried the panel yet, get started here: https://www.infinitecolorpanel.com